Garba in the City is a unique sponsorship opportunity for any organization, business, or private interest. Besides benefiting the South Asian community, as well as promoting global unity, there are numerous benefits to sponsoring this event..
In 2015 Garba in the City had over 500 attendees. This presented an incredible promotional opportunity for our sponsors to market specifically to the young professional South Asian demographic, and dance enthusiasts based in Manhattan. In addition, our website was receiving 400+ hits/day leading up to the event along with numerous likes of our Facebook page and mentions on Twitter.
Want to know what it’s like to sponsor the event? We surveyed our sponsors and vendors from Garba in the City (GITC) 2014. The following feedback was received from our vendors and we strive to continue to make the best their experience with us this year!
Some additional feedback on what vendors liked about working with GITC…
“Easy to reach a large crowd.”; “Consistency, professionalism, and no politics. Great organizers.”; “Got to meet new customers that could try our product.”
Looking for something different? We can customize a sponsorship option for you. To find out more about becoming an official Garba in the City sponsor, please email us at [email protected].
New York City’s premier Garba-Raas event
featuring live music from Medley Entertainment and Ritesh Rathod
What is Garba in the City?
Garba in the City is the premier Garba-Raas event in New York City. GITC started in 2011, to fill a need for New Yorkers that were lacking a large venue where they could dance Garba and Raas, high energy styles of folk dance from western India, to live music, right in their backyards. Due to its positive acclaim and success, the event is held annually during Navaratri. Over the years, attendance has grown to more than 500 people per year. Befitting the energy of this event, dancers anticipate the exciting and central venue in the heart of Manhattan, The Sports Center at Chelsea Piers.
Garba in the City provides a wonderful and exciting opportunity for dance enthusiasts to participate in an exclusive cultural event. Garba in the City strives to be bigger and better each year. In anticipation of a larger audience, we have added some new features including more dancing time with roped off areas, a variety of vendors, and refreshing beverages.
What is Garba-Raas?
Garba is an Indian form of dance that originated in the State of Gujarat, India. Traditionally it is performed during the nine-day Hindu festival Navratri. Typically the dancers form a circle and move in unison in a planned formation to identical dance steps accompanied by musicians and drummers. The circular and spiral figures of Garba have similarities to other spiritual dances, like the Sufi culture. To see an example of the folk dance, take a look at a video from one of our past events:
Modern Garba is also heavily influenced by Raas, a traditional stick dance. The merger of Garba and Raas has formed the high-energy dance that is seen today. In Raas, men and women dance in two circles, with sticks in their hands. Generally, in a four beat rhythm, opposite sides hit the sticks at the same time, creating a pleasing rhythmic sound. One circle goes clockwise and another counter-clockwise. The dancers also form rows and perform the dance.